Thursday, 15 August 2024

From Paramount to Swadhin Bharat Hindu Hotel: Institutions that Became Hotspots for Freedom Fighters

The 20th century was a time of intense struggle in India, especially in Bengal, where the fight for independence was at its peak. Many revolutionaries realized that a peaceful movement wouldn't be enough, and they took up arms to fight for freedom. While the revolutionaries were directly involved in the struggle, people from various walks of life also stepped up to support them. This period saw the rise of many indigenous businesses inspired by the Swadeshi movement.



Swadeshi movement in Kolkata : For example, Suresh Dey, a close ally of Master Da (Surya Sen), founded Shree Leaders. Other products like Boroline by Gouri Mohan Dutta and Sulekha ink were also born out of the Swadeshi movement. Some of these businesses were more than just commercial enterprises; they became safe havens for revolutionaries and were deeply involved in the independence movement.

Historical revolutionary hubs in India : In Kolkata, Paramount is well-known as a place for refreshing drinks, but it has a deeper history. Established in 1918 by Nihar Ranjan Majumdar from Barishal, it was originally called Paradise. Behind the scenes, it was a hub for Swadeshi activities. Revolutionaries like Bagha Jatin and Subhas Chandra Bose frequented this place. However, British authorities eventually discovered the underground activities, and the shop was shut down. In 1937, it reopened under the name Paramount.

The Swadhin Bharat Hindu Hotel, near Hindu College, was another significant establishment. Originally named Hindu Hotel, it was later renamed after independence in 1947. Many freedom fighters, including Netaji Subhas Chandra Bose and Rishi Aurobindo, were regulars here. The hotel wasn’t just a place to eat; it also provided shelter to those evading British authorities.

In 1918, near Star Theatre, a small shop named Lakshmi Narayan Sau opened, specializing in chops (a popular snack). The shop’s owner, Laxmi Narayan Sau (also known as Khedu), was inspired by Netaji and often served as a messenger for revolutionaries. The shop became a meeting spot where plans for the next steps in the revolution were discussed. Revolutionary meetings were accompanied by snacks from this very shop.

Batakrishna Pal, a prominent pharmaceutical businessman in colonial India, played a covert role in the independence movement. While he gained the trust of the British with his popular "Edward Tonic," he secretly supported the revolutionaries. He couldn't participate openly in the movement but took significant risks to help from behind the scenes. His dispensary in Shobhabazar remained open 24/7, providing a safe place for revolutionaries to gather. He personally handed over "medicines" to them, which often included materials like nitric acid and potassium for making bombs. As a pharmacist, it was easy for him to stockpile these items, and he continued supplying revolutionaries with the materials they needed for their cause.

India's independence was not the result of a single organization or movement; it was the outcome of countless efforts by people from all walks of life. Whether they provided shelter, food, or medicine, many individuals played crucial roles in supporting the fight for freedom. These unsung heroes deserve our deepest respect for their contributions to the cause of independence.

Wednesday, 7 August 2024

Top Affiliate Marketing Tracking Software for 2024: A Comprehensive Guide

Affiliate marketing is a powerful strategy for driving sales and generating revenue, but its success hinges on effective tracking and management. As we move into 2024, the landscape of affiliate marketing continues to evolve, and so does the technology that supports it. In this blog, we’ll explore the best affiliate marketing tracking software for 2024, highlighting key features, benefits, and how they can help you optimize your affiliate programs.



Why R2Z Affiliate Marketing Tracking Software is Essential

Affiliate marketing tracking software is designed to monitor, analyze, and optimize your affiliate marketing campaigns. It helps you track conversions, manage affiliate relationships, and ensure that commissions are accurately calculated and paid. With the right software, you can gain valuable insights into your campaign performance, allowing you to make data-driven decisions that enhance your ROI.

Top Affiliate Marketing Tracking Software for 2024

1. Voluum

Overview: Voluum is one of the leading tracking platforms in the affiliate marketing industry, known for its robust features and advanced analytics.

Key Features:

  • Real-time reporting with granular data
  • AI-powered optimization tools
  • Multi-user access with different permission levels
  • Advanced targeting and traffic distribution features
  • Integrated anti-fraud tools

Benefits: Voluum offers a comprehensive suite of tools that allow marketers to optimize campaigns with precision. Its AI-based optimization and detailed analytics make it a top choice for advanced marketers.

2. Tune

Overview: Tune is a flexible and scalable affiliate marketing platform that caters to both advertisers and networks.

Key Features:

  • Customizable dashboards and reports
  • Mobile and desktop tracking capabilities
  • Robust API for seamless integrations
  • Fraud prevention and compliance tools
  • Multiple payout options and automated payments

Benefits: Tune’s flexibility makes it suitable for both small and large enterprises. Its powerful API allows for extensive customization, making it easy to tailor the platform to your specific needs.

3. Everflow

Overview: Everflow is a modern affiliate tracking software that combines ease of use with powerful features.

Key Features:

  • Intuitive user interface with drag-and-drop reporting
  • Automated optimization with smart traffic distribution
  • Comprehensive fraud detection tools
  • Seamless integration with other marketing tools
  • Real-time analytics and event tracking

Benefits: Everflow is ideal for marketers who need a user-friendly platform without sacrificing advanced features. Its automation capabilities and real-time analytics make campaign management effortless.

4. ClickMeter

Overview: ClickMeter is a versatile tracking tool designed for affiliates, agencies, and businesses to monitor their campaigns effectively.

Key Features:

  • Detailed click and conversion tracking
  • Custom tracking links and redirect paths
  • A/B split testing and conversion tracking
  • Multi-channel tracking across different platforms
  • Real-time reporting and link cloaking

Benefits: ClickMeter is perfect for those who need a straightforward solution to track and analyze their affiliate campaigns. Its multi-channel capabilities make it suitable for diverse marketing strategies.

5. Post Affiliate Pro

Overview: Post Affiliate Pro is a feature-rich affiliate tracking software that supports a wide range of industries.

Key Features:

  • Multi-tier and multi-language support
  • Customizable commission structures
  • Comprehensive affiliate management tools
  • Integrated fraud prevention and security features
  • Detailed performance reports and analytics

Benefits: Post Affiliate Pro is highly customizable, making it suitable for businesses with unique needs. Its multi-tier support and robust affiliate management tools allow for extensive program management.

Choosing the Right Software for Your Business

When selecting the best affiliate marketing tracking software for your business, consider the following factors:

  1. Ease of Use: The platform should be user-friendly, with an intuitive interface that makes managing campaigns straightforward.

  2. Integration: Ensure that the software integrates seamlessly with your existing marketing tools and platforms.

  3. Scalability: Choose a platform that can grow with your business and accommodate increasing campaign complexity.

  4. Support and Resources: Opt for a provider that offers excellent customer support and access to educational resources.

  5. Pricing: Consider your budget and the pricing structure of the software. Some platforms offer tiered pricing, allowing you to start small and scale up.

Conclusion

As we step into 2024, having the right affiliate marketing tracking software is crucial for success. The platforms mentioned above offer a range of features and benefits that can help you optimize your campaigns, manage affiliates effectively, and ultimately drive more revenue. By carefully evaluating your business needs and selecting the right software, you can ensure that your affiliate marketing efforts are both efficient and profitable.

Whether you're an experienced marketer or just starting, these tools will provide you with the insights and capabilities needed to stay ahead in the competitive world of affiliate marketing.

Partner Marketing with Admitad UAE: Unlocking New Revenue Streams

In today's competitive business environment, partner marketing has become an essential strategy for companies looking to expand their reach and drive revenue growth. Admitad, a leading global affiliate marketing network, offers businesses in the UAE a powerful platform to manage and optimize their partner marketing programs. In this blog, we will explore how Admitad UAE can help businesses unlock new revenue streams through effective partner marketing strategies.

What is Partner Marketing? Why R2Z? 



Partner marketing, also known as affiliate marketing, is a performance-based marketing strategy where businesses collaborate with affiliates to promote their products or services. Affiliates earn a commission for each sale, lead, or action generated through their marketing efforts. This approach allows businesses to leverage the reach and influence of their partners, resulting in increased brand exposure and sales.

Mindtech : Why Choose Admitad for Partner Marketing?

Admitad is one of the most trusted names in the affiliate marketing industry, known for its innovative technology, extensive network of affiliates, and comprehensive support services. Here are some key reasons why businesses in the UAE should consider Admitad for their partner marketing needs:

1. Extensive Affiliate Network : Partner Marketing with Admitad UAE

Admitad boasts a vast network of affiliates across various industries and niches. This diversity ensures that businesses can find the right partners to promote their products to a targeted audience. Whether you're in e-commerce, finance, travel, or any other sector, Admitad's network can help you reach potential customers who are genuinely interested in your offerings.

2. Advanced Tracking and Reporting

One of the key advantages of using Admitad is its advanced tracking and reporting capabilities. The platform provides real-time data on clicks, conversions, and commissions, allowing businesses to monitor the performance of their campaigns closely. This level of transparency ensures that you can optimize your partner marketing efforts for maximum ROI.

3. Customizable Commission Structures

Admitad allows businesses to set up flexible commission structures that align with their goals. Whether you want to offer a percentage of sales, a fixed fee per lead, or a hybrid model, Admitad gives you the flexibility to design a commission plan that incentivizes your partners while meeting your business objectives.

4. Comprehensive Support and Resources

Admitad offers dedicated support to help businesses in the UAE succeed in their partner marketing efforts. From onboarding and training to ongoing campaign optimization, Admitad's team of experts is available to assist you at every step. Additionally, the platform provides access to a wealth of resources, including case studies, webinars, and best practices, to help you stay ahead of the curve.

5. Seamless Integration with Marketing Tools

Admitad integrates seamlessly with a wide range of marketing tools and platforms, making it easy to incorporate partner marketing into your existing marketing strategy. Whether you use Google Analytics, Shopify, or any other marketing tool, Admitad's integration capabilities ensure a smooth and efficient workflow.

How to Get Started with Admitad UAE

Getting started with Admitad UAE is a straightforward process. Here's a step-by-step guide to help you launch your partner marketing campaign:

1. Sign Up for an Account

Visit the Admitad website and sign up for an account. The registration process is simple and requires basic information about your business.

2. Create Your Campaign

Once your account is set up, you can create your partner marketing campaign. Define your goals, target audience, and commission structure. Admitad's user-friendly interface makes it easy to set up and launch your campaign in minutes.

3. Select Your Partners

Browse through Admitad's extensive network of affiliates and select the partners that best match your business objectives. You can choose partners based on their niche, audience demographics, and performance history.

4. Monitor and Optimize

After your campaign is live, use Admitad's advanced tracking tools to monitor performance. Analyze the data to identify trends, optimize your campaigns, and make data-driven decisions to improve your ROI.

5. Scale Your Campaigns

As your partner marketing efforts start to deliver results, consider scaling your campaigns by adding more partners or exploring new markets. Admitad's platform is designed to support growth, ensuring that your campaigns can expand without compromising performance.

Conclusion

Partner marketing is a powerful tool for businesses in the UAE looking to grow their revenue and expand their customer base. Admitad offers a robust platform that simplifies the process of managing and optimizing partner marketing campaigns. With its extensive affiliate network, advanced tracking capabilities, and comprehensive support, Admitad UAE is the ideal partner for businesses seeking to unlock new revenue streams through effective partner marketing strategies.

By leveraging Admitad's platform, you can not only enhance your brand's visibility but also drive sustainable growth in a competitive market. Start your partner marketing journey with Admitad UAE today and watch your business reach new heights.

Tuesday, 6 August 2024

Best Partner Marketing Software in Saudi Arabia for 2024

In the dynamic digital landscape of Saudi Arabia, businesses are increasingly turning to partner marketing strategies to expand their reach and drive sales. Partner marketing, also known as affiliate marketing, involves collaborating with affiliates who promote products or services to their audience in exchange for a commission. To effectively manage and optimize these partnerships, businesses need robust partner marketing software. In this blog, we will explore the top partner marketing software options available in Saudi Arabia for 2024.



R2Z Marketing Software : Why Partner Marketing Software is Essential

Partner marketing software simplifies the process of managing affiliate relationships, tracking performance, and ensuring timely payouts. It enables businesses to:

  • Automate tracking and reporting: Easily monitor clicks, conversions, and commissions.
  • Optimize partner relationships: Identify top-performing partners and maximize their impact.
  • Ensure compliance: Manage contracts, payouts, and legal requirements seamlessly.
  • Scale effectively: Handle large networks of affiliates without manual intervention.

Mindtech : Top Partner Marketing Software in Saudi Arabia

1. PartnerStack

PartnerStack is a leading partner marketing platform that offers a comprehensive suite of tools to manage affiliate programs, channel sales, and referral programs. It is designed for businesses looking to scale their partner programs with ease.

Key Features:

  • Automated partner onboarding and training
  • Customizable commission structures
  • Detailed analytics and reporting
  • Integrations with popular CRM and marketing tools
  • Support for multiple partner types (affiliates, resellers, etc.)

Why It’s Great for Saudi Arabia: PartnerStack’s versatility makes it suitable for businesses of all sizes in Saudi Arabia, especially those looking to expand their partner network internationally.

2. Impact Radius

Impact Radius is a powerful platform known for its advanced tracking and attribution capabilities. It allows businesses to manage various types of partnerships, including affiliates, influencers, and media partners.

Key Features:

  • Cross-channel tracking and attribution
  • Real-time analytics and performance insights
  • Customizable partner dashboards
  • Fraud detection and compliance management
  • Integration with e-commerce platforms

Why It’s Great for Saudi Arabia: Impact Radius is ideal for businesses that need detailed insights into their partner marketing campaigns and wish to optimize ROI through data-driven decisions.

3. Refersion

Refersion is a user-friendly platform that simplifies the management of affiliate marketing programs. It is particularly popular among e-commerce businesses for its seamless integration with online stores.

Key Features:

  • Easy affiliate onboarding and management
  • Real-time tracking and reporting
  • Customizable commission rates
  • Integration with popular e-commerce platforms like Shopify and WooCommerce
  • Multi-language support

Why It’s Great for Saudi Arabia: Refersion’s ease of use and integration capabilities make it a top choice for small to medium-sized businesses in Saudi Arabia, particularly those in the e-commerce sector.

4. Tapfiliate

Tapfiliate is a cloud-based affiliate tracking software that caters to a wide range of industries. It offers a straightforward setup process and is known for its flexibility and scalability.

Key Features:

  • Multi-language and multi-currency support
  • Customizable branding for affiliate portals
  • Real-time analytics and reporting
  • Easy integration with CMS and e-commerce platforms
  • Automated payouts via various payment gateways

Why It’s Great for Saudi Arabia: Tapfiliate’s support for multiple languages and currencies makes it an excellent choice for Saudi Arabian businesses looking to run affiliate programs on a global scale.

5. Everflow

Everflow is a performance marketing platform that offers comprehensive tools for managing partner marketing campaigns. It is designed to handle high volumes of traffic and complex tracking requirements.

Key Features:

  • Advanced tracking and analytics
  • Fraud prevention tools
  • Customizable reporting dashboards
  • Real-time alerts and notifications
  • API integrations with various marketing tools

Why It’s Great for Saudi Arabia: Everflow’s robust tracking and analytics capabilities are ideal for large enterprises in Saudi Arabia that need to manage extensive affiliate networks with precision.

Choosing the Right Software for Your Business

When selecting partner marketing software for your business in Saudi Arabia, consider the following factors:

  • Ease of use: Choose software that is user-friendly and requires minimal training.
  • Scalability: Ensure the platform can grow with your business and handle an increasing number of partners.
  • Support: Opt for software that offers reliable customer support, especially if you’re new to partner marketing.
  • Integration: Check if the software integrates seamlessly with your existing tools and platforms.
  • Budget: Consider the pricing structure and ensure it aligns with your budget and expected ROI.

Conclusion

Partner marketing is a powerful strategy for businesses in Saudi Arabia looking to expand their reach and boost sales. By choosing the right partner marketing software, you can streamline your affiliate management process, optimize performance, and achieve greater success in your campaigns. Whether you’re a small business or a large enterprise, there is a partner marketing solution tailored to meet your needs in the Saudi Arabian market.

Investing in the right software will not only enhance your partner relationships but also drive sustainable growth for your business in 2024 and beyond.

Wednesday, 31 July 2024

Mahanayak Samman 2024: Nachiketa Chakraborty Honored

Singer Nachiketa Chakraborty received the prestigious Mahanayak Samman in 2024, marking a significant milestone in his 31-year-long music career. This award is one of the highest honors in West Bengal and is usually given to actors and actresses. However, this year, for the first time, it was awarded to a singer, making Nachiketa the first to receive this recognition in the music industry.



Highlights:

  1. Nachiketa Chakraborty receives the Mahanayak Samman.
  2. He has been honored after 31 years in the music industry.
  3. What did the singer say about the award?

Nachiketa Chakraborty Award : The Mahanayak Samman is named after Bengal’s legendary actor Uttam Kumar and is organized by the government to honor artists who have mesmerized the public with their talent. Although this award has traditionally been given to actors, Nachiketa's contributions to music have been acknowledged this year.

Nachiketa began his musical journey in 1993 and has since created numerous timeless songs. Known for his thought-provoking lyrics and socially relevant themes, his hits like "Briddhashram," "Neelanjana," and "Jakhon Somoy" have resonated with listeners for decades. Despite the late recognition, Nachiketa expressed his gratitude, saying that his shows still draw full houses and that tickets sell out quickly, which he considers the greatest honor of all.

At the same event, actors Prosenjit Chatterjee, Shubhajit Mukherjee, Rachana Banerjee, Rukmini Maitra, and Ambarish Bhattacharya also received the Mahanayak Samman. The program was graced by the presence of Chief Minister Mamata Banerjee. Fans of Nachiketa are thrilled and encouraged by this recognition of their beloved singer.

Affiliate Marketing Tracking Software for 2024: Top Solutions to Boost Your Campaigns

 Affiliate marketing continues to be a cornerstone of digital marketing strategies, with businesses increasingly relying on affiliates to drive sales and leads. As the landscape evolves, so too do the tools designed to manage and optimize these campaigns. In 2024, choosing the right affiliate marketing tracking software can significantly impact the success of your affiliate program. This blog will explore the top affiliate marketing tracking software solutions available in 2024, helping you make an informed decision.

Why is Affiliate Marketing Tracking Software Important? Affiliate marketing tracking software for 2024



Affiliate marketing tracking software plays a critical role in managing and optimizing affiliate programs. Here’s why it’s essential:

  1. Accurate Tracking: It ensures that clicks, conversions, and commissions are accurately tracked, preventing any disputes with affiliates.
  2. Fraud Prevention: Advanced tracking software can detect and prevent fraudulent activities, protecting your budget and reputation.
  3. Data Analysis: These tools offer detailed analytics to help you understand which affiliates are performing best, which marketing channels are most effective, and where you can improve.
  4. Automation: By automating tasks like payout management and communication, tracking software saves time and reduces human error.

Top Affiliate Marketing Tracking Software for 2024

Here are some of the leading affiliate marketing tracking software solutions that you should consider in 2024:

  1. HasOffers by TUNE

    • Overview: HasOffers by TUNE is a popular affiliate marketing tracking software known for its scalability and robust features. It offers detailed tracking and reporting, fraud prevention tools, and customizable dashboards.
    • Key Features:
      • Customizable affiliate management tools
      • Real-time reporting and analytics
      • Advanced fraud detection and prevention
      • API integration for custom solutions
    • Best For: Large enterprises and networks that need a highly customizable solution.
  2. Post Affiliate Pro

    • Overview: Post Affiliate Pro is a versatile and user-friendly affiliate tracking software suitable for businesses of all sizes. It supports a wide range of affiliate networks and offers flexible commission structures.
    • Key Features:
      • Multilingual and multi-currency support
      • Real-time tracking and reporting
      • Customizable affiliate programs
      • Built-in fraud protection
    • Best For: Small to medium-sized businesses looking for an affordable yet powerful solution.
  3. Tapfiliate

    • Overview: Tapfiliate is known for its ease of use and seamless integration with various platforms like Shopify, WooCommerce, and WordPress. It’s ideal for businesses that want to quickly set up and manage an affiliate program.
    • Key Features:
      • Easy setup and integration
      • Social media sharing tools
      • Real-time reporting and performance tracking
      • Customizable affiliate links and banners
    • Best For: E-commerce businesses and startups looking for a straightforward solution.
  4. Cake

    • Overview: Cake offers a comprehensive suite of tools for tracking, attribution, and management of affiliate marketing campaigns. It’s designed for businesses that require detailed insights and precise control over their affiliate activities.
    • Key Features:
      • Cross-channel tracking and attribution
      • Advanced analytics and reporting
      • Fraud detection and protection
      • Customizable dashboards
    • Best For: Performance marketers and agencies that need advanced tracking and analytics.
  5. Everflow

    • Overview: Everflow is a modern affiliate tracking platform that focuses on providing a seamless user experience with powerful tracking capabilities. It’s designed for businesses looking to scale their affiliate programs efficiently.
    • Key Features:
      • Intuitive user interface with drag-and-drop features
      • Smart tracking links and dynamic attribution
      • Detailed reporting and analysis
      • API integrations for custom workflows
    • Best For: Businesses of all sizes that want a modern, scalable solution.

How to Choose the Right Affiliate Marketing Tracking Software

When selecting affiliate marketing tracking software, consider the following factors:

  1. Business Size and Needs: Choose software that aligns with your business size and specific needs. Larger businesses may require more customizable and scalable solutions, while smaller businesses may benefit from simpler, more affordable options.

  2. Budget: Ensure the software fits within your budget. While some tools offer comprehensive features, they may come with a higher price tag. Look for solutions that offer the best value for money.

  3. Ease of Use: The software should be user-friendly and easy to navigate, even for those who are not tech-savvy. A steep learning curve can hinder the effective use of the tool.

  4. Integration Capabilities: Check if the software can integrate with your existing tools and platforms, such as your CRM, email marketing software, and e-commerce platform.

  5. Support and Resources: Opt for software that offers excellent customer support and access to resources like tutorials, webinars, and a knowledge base to help you get the most out of the platform.

Conclusion

In 2024, the right affiliate marketing tracking software can be a game-changer for your affiliate program. By choosing a solution that fits your business needs and budget, you can enhance your tracking capabilities, optimize performance, and ultimately drive more revenue. Whether you’re a small business or a large enterprise, the tools mentioned above are among the best options available to help you succeed in your affiliate marketing efforts.

TRP List of Bengali Serials: Who is Number One?

Bengali serials have become a key source of entertainment, with viewers eagerly tuning in every evening. The competition among serials is fierce, with their popularity measured by weekly TRP ratings. Let’s take a look at which serials have topped the TRP chart this week.

Highlights:

  1. Which new serial secured the second spot?
  2. Who is in the first place?
  3. What is the TRP rating of each serial?

This Week’s TRP Rankings: Bengali serial TRP



  • First Place: Tied for the top spot are Nim Phuler Modhu and Phulki from Zee Bangla, both scoring a TRP of 7.1. These serials have consistently been at the top of the charts, and this week is no different.

  • Second Place: Shubho Bibaho, a new serial from Star Jalsha, has secured the second spot with a TRP of 6.7. The recent dramatic twist, where Tej discovers Sudha is divorced on their wedding day, has kept viewers hooked.

  • Third Place: Kotha from Star Jalsha takes the third position with a TRP of 6.3.

  • Fourth Place: Kon Gopone Mon Bheseche and Roshnai are tied for fourth place with a TRP of 6.2.

  • Fifth Place: Udan secures the fifth spot with a TRP of 6.1.

  • Sixth Place: Anurager Chhowa and Jagaddhatri are tied for sixth place, each with a TRP of 5.9.

  • Seventh Place: Geeta LLB is in seventh place with a TRP of 5.7.

  • Eighth Place: Badhua comes in eighth with a TRP of 5.3.

  • Ninth Place: Hor Gouri Pice Hotel and Mithijhora share the ninth position with a TRP of 4.7.

  • Tenth Place: Diamond Didi Zindabad rounds out the top ten with a TRP of 4.5.

Top Bengali serials : These ratings reflect the most popular Bengali serials of the week, keeping audiences across the region entertained and engaged.